Two 20thC Channel 4 Production Painted Wooden Block Ident Logos c.1990-95

Origin: English
Period: Late 20thC
Provenance: Unknown
Date: c.1990-1995
The Larger: 16.5” high x 13” wide x 1.5” deep
The Smaller: 5.5” high x 4” wide x 0.5” deep

The on-screen used production Channel 4 multi-coloured block segmented prop logos, one large and one small, as used in the channels idents in the mid-1990s, each being of wooden construction and made to appear as if they are of separate pieces, surviving in-tact from the last quarter of the twentieth century.
In complete order the logos have some wear from use with a nice patina already to the paint and with some mounting holes present.

Martin Lambie-Nairn’s (1945-2020) design consultancy created Channel 4's original animated "blocks" logo in 1982. The elegance of its design and the ingenuity of its construction meant that it had the ability and flexibility to stand the test of time.

These props were used for a particular ident involving a chest of drawers on a beach; idents being short videos between programmes which identified the channel one was watching. Alongside Channel 4, another of Lambie-Nairn’s much-loved inventions was satirical puppet show Spitting Image.

These are unique pieces of iconic television memorabilia, a masterclass of design principles, construction, space, colour, perception and mood, and undeniably sculptural in their own right.